Discussion: Effective Communication for Health Behavior Change

The case study outlines the attempt to increase uptake of ORT to treat childhood diarrhea in developing countries around the world. Ultimately, it did not work. 

· What reasons contributed to its low usage? 

· Think about the end user—were appropriate communication strategies used to reach the end user?

· What communication strategies could have resulted in increased usage? 

· How could understanding the population’s culture have contributed to successful uptake?