Marketing Research and Segmentation

Choose a health care organization, or use the organization you chose in Week Two.

Imagine you are a marketing representative for the organization.

Conduct research on the consumers in a particular area using at least two lifestyle analyses and marketing research databases.

Write a 1,050- to 1,400-word lifestyle profile for the neighborhood. Include the following:

•Describe your research method.

•Describe the databases and findings.

•Describe at least two strategies you could use to segment your market.

•How does this profile provide you with insight on how the people in this area perceive your organization?

•How will your target audience characteristics help you determine your market strategies?

•Is the demographic and psychographic information accurate? Why or why not?

Provide a brief description of the facility or organization.

(Choose the same organization in the previous assignment: Mckesson)