4-1 Discussion: Physicians and Patients in Healthcare Marketing: Goals and Ethical Considerations

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Home>Homework Answsers>Nursing homework helpessay guruhealthcareAdministrationFor this discussion, you will consider the relationship between physicians and health organizations and examine how this informs healthcare marketing. You will also consider the role of the patient and customer and the ways in which they shop—or don’t shop—for healthcare, and you will examine how a healthcare organization’s marketing goals can most effectively target these individuals. In addition, you will determine theethical considerationsthat need to be addressed when developing a marketing strategy that includes patients and physicians among its target audience.To begin, review the module resources. Then, consider the difference between a patient and a customer and the role of physicians and patients in healthcare marketing. In your initial post, address the following:What are some of the ways that people shop—or don’t shop—for healthcare and medical care, and how can a healthcare organization’smarketing goalsmost effectively target these customers? Consider the SMART goal framework to support your response.How can the relationship between physicians and health organizations (think of the complex power structure in hospitals) pose challenges to decision making in healthcare marketing?What do you think are the most importantethical considerationsthat a healthcare organization must address when developing a marketing strategy for its patients and its physicians? Consider the methods for ethical decision-making you studied in Module Three.In responding to your classmates, do you agree or disagree with their conclusions? Why or why not? What considerations did they discuss that you perhaps had not thought of? What suggestions can you provide your peers to help them further develop their conclusions?rubric attachedrubric_discussion_grad.pdf6 years ago21.11.201910Report issueAnswer(2)reliablewriter4.9(403)4.7(16)ChatPurchase the answer to view itPhysiciansandPatientsinHealthcareMarketing.docx6 years agoplagiarism checkPurchase $10Online Research0.3(2)(Not rated)ChatPurchase the answer to view itNOT RATEDSolution.docx6 years agoplagiarism checkPurchase $8Bids(59)Great-WritersreliablewriterWriting WondersRanju LewisProCastrol01Prof. KimAddy WilliamsMiss LynnQuickly answerwizard kimBrainy BrianKATHERINE BECKSbrilliant answersEmily BluntGifted-writertutorjasskim woodsRESPECT WRITEREmily Michaelprof avrilother Questions(10)UbDEthical and Social Issues Relating to Information SystemsDatabaseQuestionQuestionpowerpoint- 15 slides due in 24 hourshomework helpFOR KIM WOODS ONLY !!!!!HSM 270 Week 3 Assignment Steps to Writing a Grant ProposalAccounting Question:

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