SNHU
History of Photography
5-2 Final Project Milestone Two
Beauty is one of the themes depicted in fashion photography that has a long history. In 1911, when the golden age was at its height, beauty was highly focused on by famous photographers such as Edward Steichen. This was the time when models were photographed while wearing the beautiful dresses that had been designed by Paul Poiret. The photographs of these models were usually published in the art magazines. During the pre-photography period, there were fashion magazines that were crucial in spreading the theme of beauty in fashion photography. This includes magazines such as Journal des Dames and Le Costume. However, due to engraved illustrations, these magazines had limited readership. Technological advancements that took place later allowed for the printing of photos on the same page with text, which increased readership of fashion magazines. Visual Analysis

Cecil Beaton, In the Manner of the Edwardians, Mary Taylor wears Channel, American Vogue, 1935. Museum no. PH.191-1977, © Victoria and Albert Museum, London
· In the above image, beauty in fashion photography is revealed through the wearing of long dresses.
· The model in this photograph has been used to highlight the level of beauty achieved when wearing a long dress.
· This is the image that reflects the roots of beauty in fashion photography.
· This photograph was taken when culture was represented in fashion photography.
·
This portrait is taken from Victorian society portraiture.
Vermeer, Johannes: Girl with a Pearl EarringGirl with a Pearl Earring, oil on canvas by Johannes Vermeer, c. 1665; in the Mauritshuis, The Hague.
Title: Girl with a Pearl Earring
· This is a painting that was made by Johannes Vermeer.
· Its medium is oil painting on canvas.
· The movement is Dutch Realism.
· This painting is found in Mauritshuis Museum, The Hague.
· This painting illustrates the things women use to enhance their beauty. In this case, it is a pearl earring.
After World War II, a number of things changed in fashion photography. There were efforts to enhance beauty in fashion photography and make art more attractive. At this age, snapshots were considered great beauty photographs. As the feminist movement gathered momentum, fashion photography was used to spread the message of gender equality. In the 1950s, a new dynamism emerged that greatly influenced photographers and fashion magazines. In the 1970s, fashion photographers were interested in pushing the limits for representing beauty in fashion imagery. Through this new understanding, photographers engaged society with the changing attitudes to sexuality and feminism. Moreover, other themes such as religion and violence because evident. At this level, the notion of ideal beauty widened. The use of androgynous and black models increased. For instance, photographers such as Sarah Moon and Deborah Turbeville were models, and their engagement with female forms was different from that of their male photographers. Their contemplative images focused on a number of female perspectives on the themes of sexual objectification and beauty. In the 1980s, more focus was put on capturing real life. This led to the emergence of new style publications that were focused on perfection of photography to bring about enhanced representation of beauty. Articles featured in magazines were focused on culture and beauty. Alternative forms of beauty representation were evident in various magazines. In the late 1990s, there was a leading documentary approach to beauty in fashion photography.
The following are some of the photographs taken during this period. They all reveal the theme of beauty in fashion photography.

Erwin Blumenfeld, Model and Mannequin, American Vogue Cover, 1 November 1945, © Estate of Erwin Blumenfeld/Victoria and Albert Museum, London
Title: Model and Mannequin, American Vogue Cover
Date: 1 November 1945
Source: Victoria and Albert Museum, London.

Ilse Bing, Salut de Schiaparelli, Perfume Advertisement, 1934, © Estate of Ilse Bing/Victoria and Albert Museum, London
Title: Salut de Schiaparelli Advert
Date: Jan, 1934.
Source: Victoria and Albert Museum, London

John French, Skater wears a Digby Morton fur trimmed velvet coat, city gentleman, Michael Bentley in the background, London. Daily Express, 1955, © Victoria and Albert Museum, London