To carry out a validation study, an I/O psychologist is developing a regression equation from data collected from those hired two years ago. Specifically, the I/O psychologist is examining the relationship between extraversion, cognitive skills, and communication ability on sales performance (the dependent measure). The data are given in the resource document “PSY 838 Quantitative Measures Data.”

Currently, the same I/O psychologist must make a decision about which two applicants to hire for newly-created sales positions. There are 10 applicants for the two positions, who completed quantitative measures on the same predictors above.

In this assignment, you will perform the multiple regression analysis on the data from those hired two years ago. You will then use that information to make decisions regarding which of the current candidates should be hired.

General Requirements:

Use the following information to ensure successful completion of the assignment:

• Learners need to download the resource document “PSY 838 Quantitative Measures Data.”

• Instructors will be using a grading rubric to grade the assignments. It is recommended that learners review the rubric prior to beginning the assignment in order to become familiar with the assignment criteria and expectations for successful completion of the assignment.

• Doctoral learners are required to use APA style for their writing assignments. The APA Style Guide is located in the Student Success Center.

• This assignment requires that at least two additional scholarly research sources related to this topic, and at least one in-text citation from each source be included.

Directions:

Access the resource document “PSY 838 Quantitative Measures Data” and perform multiple regression on these data.

1. Enter variables using the stepwise procedure.

2. Interpret the results and write the regression equation using the following format:

Y = (b1 x X1) + (b2 x X2) + (b3 x X3) + a, where a is the intercept, and the bs are regression coefficients.

In a statement of 200-250 words, describe what the data indicate about employee performance and coaching needs. Include the following in the statement:

1. A discussion of which of these employees may need coaching and which are performing at acceptable levels.

2. An explanation of which principles of consulting and coaching would most effectively be applied to improve organizational performance based on this data. (4.3)

State the regression equation you wrote above, and use the equation computed and the data obtained from those hired two years ago to make a decision about which two individuals should be offered the current positions. Justify your decision in a statement of 150-200 words.

An environmental organization would like to film a pro-recycling public service announcement and have brought you on as a consultant to help them better understand the principles of persuasion and how they should be applied in this PSA. As part of your presentation to the organization you will need to educate them on the principles of persuasion (using what has been learned through previous research) that will need to be applied to their PSA.

By Wednesday, September 16, 2015 you should create a PowerPoint presentation.

In the first 4 to 6 slides of your presentation you will need to:

Summarize at least two previous research studies on persuasion.How were the principles of persuasion studied?Was the research valid? Why or why not?What was learned through these studies that can be applied to the creation of the above PSA?

In your next 6 to 10 slides you will incorporate all you have learned about the art of persuasion to create your own PSA PowerPoint presentation to present to this organization that they will use to guide the filming of their video.

In this presentation you will need to:

Present a creative argument that will persuade the viewers of the need to recycle, which the video will be based on.Use at least two primary principles of persuasion within this presentation.In the final slide outline which two or more principles were used and why they were a good fit for this PSA.

Your total presentation should be a minimum of 10 to 16 slides (not including your title and reference slides). For your project you will need to be creative in the use of your graphics and fonts in addition to discussing and applying the principles of persuasion.

For this assignment, please use your text book along with additional resources from the Argosy Library.

Suggested additional resources:

Wood, W. (2000). Attitude change: Persuasion and social influence. Annual Review of Psychology, 51, 539-570.Cialdini, R.B. & Goldstein, N.J. (2004). Social influence: Compliance and conformity. Annual Review of Psychology, 55, 591-621. Schwarz, N. (1998). Warmer and more social: Recent developments in cognitive social psychology. Annual Review of Sociology, 24, 239-264.Cialdini, R.B. (2003). Crafting normative messages to protect the environment. Current Directions in Psychological Science. 105-109.

Maximum Points

Assignment 2 Grading Criteria

Discuss at least two previous research studies on persuasion.

32

Analyze the two studies and discuss the principles of persuasion studied and whether the research conducted is valid.

32

Describe what is learned through the studies and how it can be applied to the creation of a pro-recycling PSA.

32

A creative argument is presented that will persuade the viewers of the need to recycle, which the video will be based on.

20

Use at least two primary principles of persuasion within the presentation.

20

Final slide outlines the principles that are used and why they are a good fit for this PSA.

20

Standard presentation components:

Organization (12 points): Introduction, transitions, and conclusion; Style (4 points): Tone, audience, and word choiceUsage and Mechanics (12 points): Grammar, spelling, and sentence structureAPA Elements (16 points): In text citations and references, paraphrasing, and appropriate use of quotations and other elements of style

44

Total:

200

Class: Sports and Exercise Psychology

Topic: Motivation, Reinforcement & Attribution

Papers must be completed in perfect APA style (6th ed.) – (Include reference page with rough draft)

Locate 3 or more peer-reviewed journal articles that would allow you to delve deeper or otherwise explore the topic (or its tangents) in a manner beyond the required readings. The theme of your paper should be a characterization of the latest thinking regarding your selected topic: (Motivation, Reinforcement & Attribution). Historical analysis is fine, but the emphasis should be on current (2015) scientific consensus in research and/or practice.