Discussion Week 9

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Week 9 Discussion

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“Start-Up of Blissful Gardens”  Please respond to the following:

· Review the Case Study: Start-Up of Blissful Gardens, located on page 510 of your text. Next, suggest two (2) marketing goals for the facility that Ms. Remedios could implement.

· Take a position on which of the three (3) types of market targeting strategies (single-offer, mass-market coverage, single-segment concentration, or selective specialization) would work best for this start-up. Provide a rationale for your position.

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