Speaker notes for the PowerPoint Attached
The National Breast Cancer Coalition (NBCC) By Enter Names Of Group Members
Learning Objectives
Understand NBCC’s mission.
Understand the organization’s legislative agenda.
Understand how NBCC engage and influence policy makers.
Determine NBCC’s current lobbying efforts.
Identify NBCC’s partners, key obstacles, and spending allocations.
Introduction
NBCC is a successful and influential interest group.
It was created in 1991 to improve access to breast cancer care (NBCC, n.d.).
It seeks to stop breast cancer through advocacy and research.
The organization is a disruptive innovator for social change.
NBCC is making meaningful progress (Richter, 2019).
The Group’s Key Issues
To achieve its mission, NBCC focuses on four issues:
Advocacy
It has trained advocates that create awareness about breast cancer
Research
It ensures research programs on breast cancer are well-funded (NBCC, n.d.).
Public policy
Lobbies policy makers.
Education and training
Educates and trains breast cancer advocates.
NBCC’s Mission
NBCC’s mission is “to end breast cancer” (NBCC, n.d.).
It seeks to achieve the mission through strategic activism.
To achieve its goals, the organization is:
Educating people about the condition
Supporting breast cancer research.
Lobbying policymakers (Richter, 2019).
NBCC’s Legislative Agenda
NBCC’s legislative agenda is influencing policy makers to make laws that improve breast cancer research and care.
The legislative agenda comprises:
Legislative priorities – the passage of several laws.
Public policy priorities – changes in public policy
The organization’s board of directors set NBCC’s legislative agenda.
Its legislative agenda is the foundation of its public policy and advocacy work (NBCC, n.d.).
How The Agenda is Developed
The legislative agenda is developed by NBCC’s board of directors.
The agenda is developed in the following process:
First, issues are brought to the attention of NBCC’s board.
Second, the issues are researched
background information is prepared for the board.
Finally, the board discusses the issues and sets the legislative agenda.
How the Agenda is Communicated to Members
The agenda is communicated in various ways.
The major ways of communication are:
Social media via tweets, Facebook posts, etc.
Emails.
The organization’s website.
Meetings and events.
Traditional media, TV ads, etc
How their Agenda is Pushed and Promoted
The mechanisms used by NBCC to engage and influence policy makers are:
Social media campaigns.
Traditional media campaigns.
Meeting elected officials.
Writing letters to policy makers
Calling on the White House to do more via petitions.
Organizing events.
Organizing meetings at various institutions and inviting policy makers.
The Group’s Current Lobbying Efforts
NBCC lobbies Congress and state legislatures.
The group’s current lobbying efforts include:
Breast cancer awareness campaigns
The campaign is being carried out because October is known as the breast cancer awareness month.
Campaigns carried out on:
Social media
Traditional media – TV, billboards, etc.
Continued… (Current Lobbying Efforts)
Holding events and meetings.
The organization holds events throughout the year.
Notable upcoming events are:
Women with Balls Event Scheduled for November 9, 2021.
Project Lead scheduled for July 24, 2022.
Meeting policy makers.
Presenting petitions to the White House
Key Partner Coalitions
NBCC’s key partner coalitions are:
Delaware Breast Cancer Coalition.
Minnesota Breast Cancer Coalition.
Young Survival Coalition.
Michigan Breast Cancer Coalition.
Virginia Breast Cancer Foundation.
Florida Breast Cancer Foundation.
Key Partner Coalitions (Continues)
Other Key partners are:
Nueva Vida.
SHARE Cancer Support.
Dr. Susan Love Research Foundation.
Cedars Sinai Breast Center.
Care Advocates Network.
Translational Research in Oncology (TRIO).
How their Partnerships Influence Policies at All Levels
NBCC’s partnerships influence policies at all levels.
The partnerships influence policies by encouraging policy makers to create good breast cancer policies.
The partnerships have resulted in the introduction of several laws and bills, such as:
The Breast and Cervical Cancer Treatment Act.
The Metastatic Breast Cancer Access to Care Act.
Key Obstacles
Interest groups face many obstacles.
A key obstacle for NBCC is inadequate financial support.
Financial constraints adversely impact NBCC’s activities.
The sources of the organization’s funds are:
Corporate sponsorships
Contributions from individuals
Grants.
Spending Allocations
NBCC relies on donor funds.
The organization’s yearly spending allocations are close to $3 million.
In 2020, NBCC’s expenses were $2.9 million (NBCC, 2021).
Last year, the spending allocations were as follows:
Catalytic research (26% of funds at its disposal).
Public policy – 11.5%
Education and training – 24.3%
Public information/campaigns – 11.6%
Management and general expenses – 8% (NBCC, 2021)
Conclusion
NBCC plays a vital role in society.
It seeks to stop breast cancer.
It seeks to attain its objectives through:
Advocacy, education, training, and media campaigns.
Strategic partnerships.
Lobbying.
Research programs.
References
National Breast Cancer Coalition (NBCC). (2021). 2020 annual report. https://www.stopbreastcancer.org/wp-content/uploads/2021/09/NBCC-2020-Annual-Report_FNL-1.pdf
National Breast Cancer Coalition (NBCC). (n.d.). About us. https://www.stopbreastcancer.org/who-we-are/about-us/
Richter, L. (2019). Challenging dominant breast cancer research agendas: perspectives on the outcomes of the interagency breast cancer and environment research coordinating committee. Environmental Health, 18(41), 1-12.
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